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Marketing 市場學: Books 書籍

Online Tutorial 網上教室

The video below shows you how to search for Print Books and E-Books in LibSearch.



Search library resources by keywords 建議關鍵字

This guide is about Marketing, which covers the following subject areas. You may use these keywords to search for related resources in LibSearch.


Advertising Brand name products Branding (Marketing)
Communication in marketing Consumer behavior Consumer -- Attitudes
Direct marketing Export marketing Internet marketing
Market surveys Marketing Marketing research
Product management Relationship marketing Retail trade
Sales management Sales promotion Service industries -- Marketing
Social marketing Special events -- Marketing Strategic planning
Target marketing    

Call Number relating to this subject 相關書籍的索書號

Books on Marketing can be found on the shelves according to the following classification codes:


Classification Codes 分類號碼 Classification Outline 包含範圍

HD 5415.3

Market surveys 巿場調查
HD 30.28 Business planning. Strategic planning商業計劃. 策略計劃
HD 69.B7 Brand name products 名牌產品
HD 2757.15 Market share 巿場佔有率
HD 9980 – 9990 Service industries -- Marketing 服務行業 -- 巿場營銷
HF 1416 1416.6 Export marketing 出口營銷
HF 5410 – 5417.5 Marketing 營銷
HF 5414 Social Marketing 社會營銷
HF 5415.123 – 5415.124 Communication in marketing 營銷溝通
HF 5415.1255 Branding (Marketing) 品牌推廣 (營銷)
HF 5415.126 Direct marketing 直銷
HF 5415.1265 Internet marketing 網路營銷
HF 5415.127 Target marketing 目標巿場營銷
HF 5415.13 Marketing -- Management 巿場營銷 -- 管理
HF 5415.15 Product management 產品管理
HF 5415.2 Marketing research 巿場研究
HF 5415.32 – 5415.33 Consumer behavior. Consumers' preferences 消費者行為. 消費者喜好
HF 5415.5 Customer relations 客戶關係
HF 5415.55 Relationship marketing 關係營銷
HF 5416.5 Pricing 價格
HF 5428 – 5429.6 Retail trade 零售業
HF 5438.4 Sales management 銷售管理
HF 5438.5 Sales promotion 銷售推廣
HF 5801 – 6182 Advertising 廣告
HF 6146.I58 Internet advertising 網路廣告

Responsible use of electronic resources 使用電子資源注意事項

Excessive downloading of electronic resources is prohibited. Violation may result in the suspension of access to the e-resources for the whole University. [Click here for additional information.]

Using e-resources from off-campus 校外使用電子資源

E-books guide 電子書使用指南

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