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Global Business & Marketing 環球商業及市場學: Books 書籍

Welcome to our library guides! Here you can find useful information such as how to search for journal articles, printed or electronic books, etc relating to this subject. 歡迎使用本指南!你可以在這裡學到如何尋找與這科目有關的期刊文章、印刷本書籍和電子書等參考資料。

Call Number relating to this subject 相關書籍的索書號

Books on Global Business & Marketing can be found on the shelves according to the following classification codes:


Classification Codes 分類號碼 Classification Outline 包含範圍
HD 49 49.5 Crisis Management and Overproduction, Inflation 危機管理, 生產過剩, 通脹
HD 62.2 62.8 Management of Special Enterprises 特殊企業管理
HD 2421 2429 Trade Associations 同業公會
HD 2709 2930.7 Corporations (Including International Business Enterprises, Diversification, Industrial Concentration, Public Utilities) 國際貿易企業, 多元化, 產業集中
HF 5001 6182 Business 商業
HF 5410 5417.5 Marketing, Distribution of Products 巿場學, 產品分銷
HF 5415.2 Marketing Research 巿場研究
HF 5415.32 5415.33 Consumer Behavior 消費者行為
HF 5438.5 Sales Promotion 銷售推廣
HF 5801 6182 Advertising 廣告
HF 6146.I58 Internet Advertising 網絡廣告

How to find Print & Electronic Books in LibSearch

1. Go to Library Homepage (
    開啟圖書館網頁 (。

2. Type in a keyword or phrase (e.g. financial accounting) in LibSearch search box. Click the search icon.
    LibSearch搜索格鍵入檢索詞或詞組 (如:financial accounting),然後按檢索符號

3. You will find "Refine My Results" at the right hand side of the search result list.


Print Books 印刷本書籍 

i. If you are looking for print books, select "Book" under "Resource Type".

ii. Click "Available" yo check the Location, Call number, Status and Availability of the item.

N versions are found 檢視圖書的多個版本 

  • If there are a "N versions are found" link in the record, it means that the Library has other versions/editions of the same title. Click the link to view the details.

Electronic Books 電子書 

i. If you are looking for electronic books, select "eBook" under "Resource Type".

ii. When you find your desired ebook, click "Online access" to open the ebook.


Responsible use of electronic resources 使用電子資源注意事項

Excessive downloading of electronic resources is prohibited. Violation may result in the suspension of access to the e-resources for the whole University. [Click here for additional information.]

Using e-resources from off-campus 校外使用電子資源

E-books guide 電子書使用指南

Contact Us 聯絡我們

phone number  2768 6777


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